Recently, Facebook has been receiving a media (and social media) backlash because of the issue with Cambridge Analytica. More and more people have also become concerned about how Facebook really utilizes every user’s personal data.
The thing is, Facebook did not steal that personal data. We have provided these information ourselves voluntarily. However, if you have read the Terms of Service and Policies of the social media giant when you signed up, you would have known that they mentioned that they will use the information you provide.
Here are the top five ways Facebook is currently using your personal data:
Facebook Stores Your Personal Data and Allows Advertisers to Mine Your Information
Just like the root of the Cambridge Analytica scandal, Facebook allows advertisers to mine personal information of users with the help of the Facebook Advertising platform or with the use of a third-party app.
Although Facebook does not provide your name to their Facebook advertisers, they do provide relevant information. These include the following:
- complete demographics (location, age, date of birth, gender, marital status)
- purchase activities (what you bought online)
- activities (pages you like, groups you joined, movies you watched, places you visited, etc)
- websites you visit
Third-party apps can get your complete name and other private information if you input those information.